B2B COPYWRITING SERVICES
I help turn your business narrative into sales, leads & growth.
"I hired Jef to quickly ⎯ and affordably ⎯ write a variety of blog posts that not only increased traffic to our website significantly but also brought in mission-aligned customers and leads that converted into signups for our product."
Think of your business as a bunch of loose threads. B2B copywriting is all about tying them together into a clear story that everyone gets. I'm here to help you make connections and get your messaging right.
THE COPYWRITING PROCESS
Your messaging should be a clear path to yes so every click leads to conversions & conversations.
DISCOVERY & COLLABORATION
Kick-off with clarity
Every copywriting project begins with a deep dive into what makes your brand tick. We'll uncover your unique value proposition, understand your audience's pain points, and set clear goals for what your copy should achieve. This initial collaboration sets the stage for copy that not only meets but exceeds expectations.
- Vague briefs that miss the mark
- Lack of clear communication channels
- Misaligned expectations
- Tailored strategy session to align vision & goals
- Comprehensive questionnaire & interview to understand your brand and audience
- Establish clear objectives for targeted outcomes
RESEARCH & DRAFTING
From blueprints to breakthroughs
From in-depth reviews of your Ideal Customer Profiles (ICPs) and brand guidelines to sifting through customer testimonials and existing content, every piece is a puzzle that helps paint the full picture of your brand narrative. This comprehensive review ensures that each word accurately captures the essence of your brand while echoing the voice of your customers.
- Generic, one-size-fits-all content
- Insufficient research leading to weak copy or relying too heavily on AI-generated content
- Ignoring industry trends and competitive landscape
- Data-backed insights inform compelling narratives
- Drafts grounded in thorough market research
- Creative approaches tailored to your brand identity
DELIVERY & REVISIONS
Perfecting your brand's story
Perfecting your brand's story isn't a one-off task. Delivery is just the beginning. With every draft, your feedback is woven into the revisions, refining the copy to fit your voice like a glove. This iterative process guarantees the final deliverables resonate with your audience and reflect your brand's ethos.
- Settling for first drafts without polishing
- Vague feedback in the revision process ("I don't like this" vs "I think a better way to say this is...")
- Rushed finalization without reviewing the words that'll represent your brand
- Iterative revisions for refined messaging
- Feedback-driven enhancement of drafts
- Final copy that echoes your brand's voice
ANALYZE & OPTIMIZE
Measure, tweak & triumph
the cycle of success.
Copywriting is the essence of continuous improvement. Post-delivery, performance data fuels the optimization, offering opportunities to fine-tune the messaging for increased engagement and conversions. This cycle ensures your content stays dynamic and effective.
Available for Managed Blog Content, Copywriting Retainers, or Invoiced Hourly
- Static content that doesn’t evolve with audience needs
- Neglecting analytics and performance metrics
- Resistance to evolving strategies based on data insights
- Continuous performance monitoring for improvement
- Data-driven optimizations for higher conversions
- Agile response to market feedback and results
COPYWRITING PORTOLIO
Here's a few samples of my writing
The projects below are direct links that open in a new tab. If you like what you see, come on back to hire a B2B copywriter (that's me) for your business.
MY MISSION IS SIMPLE
I want to help your company to communicate its value better
Unclear, unfocused, or inaccurate messaging is a major killer to your sales. If you want to convince people to choose your service or subscribe to your product -- having the right messaging is a must.
Do you want to fine-tune or refresh your messaging?
TEAM WORK MAKES THE COPY WORK
Finally, a freelance B2B copywriter that goes the extra mile kilometer *
As a Canadian copywriter that works remotely, I've had the privilege to help all kinds of clients around the world. From assisting with sales fairs in Europe to celebrating a new business launch in Hamilton, I'm not just some guy behind a screen but also another rockstar player on your B2B team.
* That's a Canadian grammar joke... 😅