Freelance Canadian Copywriter for Service-Based B2B Websites
FREELANCE COPYWRITER SINCE 2017
I help businesses ditch boring copy and build websites that click with humans, so they convert into revenue.
In 2017, I traded my plans for medical school for a career I never imagined possible: freelance copywriting. While my biomedical sciences degree taught me how to research, analyze, and problem-solve, I realized my passion wasn’t in labs or hospitals—it was in words.
Since then, I’ve made it my mission to help businesses communicate their value clearly and effectively. I’ve worked with service-based businesses, local brands, and ambitious entrepreneurs to turn bland websites into money-making machines.
My approach is simple: I blend research-driven insights with sharp, engaging copy that speaks to your audience. Whether it’s rewriting outdated website content, crafting a killer landing page, or helping you connect better with customers, I’m here to make sure your message lands—and converts.
custom, hand-crafted copywriting by a human—for humans.
words written in Google Docs and delivered to clients.
American, European & Canadian B2B clients served since 2017
landing pages drafted, polished & published online
"Cool numbers, Jef. But what’s the ROI from your copywriting?"
Honestly, it’s tough to measure. Results come from all directions—copy, design, product, timing. But let’s be real: words are the foundation of every online sale. Without the right message, your design, branding, ads, and offers simply won’t land.
Want to see real outcomes from my copywriting for past clients? Click the button below.
MY COPYWRITING PORTOLIO
See of my words in action
The projects below are direct links that open in a new tab. If you like what you see, come on back to my website and hire the best Canadian copywriter (that's me!).
TEAM WORK MAKES THE COPY WORK
Finally, a freelance B2B copywriter that goes the extra mile kilometer *
I'm a Canadian copywriter that works remotely. For over 10 years, I’ve helped businesses worldwide by becoming exactly what they need—a seamless extension of their team or a ghostwriter working behind the scenes.
My approach to copywriting is always personal and tailored to fit your business goals. If we happen to be in the same part of the world, let's meet up for a platter of poutine.
* That's a Canadian grammar joke... 😅
Managing Director
Creative Research Ltd.
(Former) Senior Editor & Content Strategist
Orbis Terra Media
Who is your soon-to-hire copywriter? Test your skills with my game: 3 Truths and 1 Lie
Think you’ve got me figured out? Hover over the statements below to uncover the truth—and see why I just might be the Canadian copywriter your business needs.
Icebreakers are fun. Helping you grow your business is better.
Every website should be a revenue-generating machine. Click the button to meet the Canadian copywriter who can transform your website from blah to brilliant.