What is Copywriting ROI?

Written by Jef van de Graaf™

One word won’t change your business. But the right words, the right way, can turn attention into action—and action into results.

So, before you hire a professional copywriter, it’s important to understand what you’re really paying for—and what kind of return to except.

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TL;DR

For most businesses, copywriting ROI comes down to three key objectives:

1. Freeing up time—because you’ve got better things to do.
2. Getting it done right—because your message needs to look good, read good, and hit the mark.
3. Increasing revenue opportunities—because a good investment delivers results.

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How does copywriting deliver ROI?

Copywriting ROI means the words that represent your business turn attention into outcomes—because, at the end of the day, that’s what drives your bottom line.

However—ROI isn’t automatic. In fact, it can be tricky to measure.

Are you expecting more leads? Higher search rankings? Increased sales? Or do you just need expert help to get it done for you?

Ultimately, working with a copywriter shouldn't feel like a gamble—it should be a win-win partnership. A partnership where every dollar you invest turns into measurable results.

COPYWRITING ROI #1:
Freeing up time

"Time is more valuable than money. You can get more money, but you cannot get more time."

— Jim Rohn

Time isn’t just a resource—it’s the resource. How you spend your time today defines the opportunities you’ll seize tomorrow.

For many business owners, the demands of running a company often leave little room for strategic tasks, like writing strong narratives and crafting persuasive messaging.

That’s where hiring a professional copywriter makes all the difference. Instead of burning precious hours trying to perfect your message, you can focus on the bigger picture, like:

• Growing your business
• Strengthening key relationships
• Making time for what truly matters (like your family, friends, or—who knows—a team-bonding trip to Thailand?)

Think of it this way: Every hour you’re not bogged down in the weeds is an hour spent building your empire—or enjoying the freedom that success brings.

The wrong copywriter can turn your investment into a frustrating, time-consuming process. While the right copywriter will make your life easier and free up your schedule for what really matters.

Hiring The Wrong Copywriter:

• Over-promises, under-delivers.
• Needs constant hand-holding.
• Turns copywriting into a chore instead of a solution.

Hiring The Right Copywriter:

• Delivers production-ready drafts that need minimal revision.
• Follows a process to understand your business and audience deeply.
• Solves problems quickly so you can focus on growth.

Saving time is only one part of the equation ROI equation. There's also value in getting your words right.

COPYWRITING ROI #2:
Getting it done right

"It takes many good deeds to build a good reputation, and only one bad one to lose it."

— Benjamin 'The Hundo' Franklin

Your website, ads, and emails are your first impression—and you only get seconds to make it count. Weak messaging doesn’t just miss sales; it damages your trust and credibility.

Bad copywriting doesn’t just fail to convert; it actively drives people away. Here’s how it can hurt your business:

• Churn: Losing trust with potential buyers before they convert.
• Missed opportunities: Failing to spark action when it matters most.
• Damaged credibility: Bland, confusing, or mistake-filled copy that makes you look unprofessional.

On the other hand, great copywriting is like a well-fitted suit—it shows up polished, professional, and ready to impress. When copywriting is done right, is can:

• Grabs attention, keeps it, and directs it to a derisible outcome
• Connects with your audience’s wants, needs and desires.
• Guides readers deeper into your funnel with clarity and confidence.

When you work with a copywriter, every word is intentional. It connects with your audience, reflects your brand, and inspires action.

And getting it done right isn’t just a nice-to-have—it’s the key to copywriting that delivers results.

COPYWRITING ROI #3:
Increasing revenue opportunities

"The purpose of business is to create and keep a customer."

— Peter Drucker

You might think I’ve been beating around the bush. Because, at the end of the day, ROI is about one thing: getting more money back than you put in.

Now, I’m no bible-man by any means, but the parable of talents always comes to mind when I think about maximizing ROI.

Here's exact-ish-ly how that story goes:

In Matthew 25:14-30, a client gives three copywriters a budget.

1. The first sits on it, afraid to take risks or write anything. In the end,  he's got nothing to show.
2. The second pisses it away on ineffective strategies and careless execution, losing his client’s trust and wasting his time.
3. The third—who goes by Jef with one f—uses the budget wisely, creating impactful messaging that doubles the client’s return and brings back even greater wealth.

The lesson is simple: your resources—time, money, and yes, even words—are meant to create revenue opportunities for you, not sit idle.

What Are Revenue Opportunities?

Revenue opportunities are actions that directly improve your ability to make money—whether it’s converting more leads, upselling existing customers, or tapping into new markets.

Every missed opportunity represents untapped profit potential waiting to be unlocked.

That means unoptimized ads, unclear website messaging, and weak landing page copy leave revenue on the table. With the right copywriter, they can help transform those gaps into growth, turning potential into profit.

As a copywriter, that's my goal. I want to ensure your resources—time, money, and words—aren’t wasted. In fact, I follow a copywriting methodology that aims to deliver both repeatable and measurable results.

Give me a budget, and I’ll do everything in my power to ensure you get an ROI. That might mean:

• Generating clicks that drive website traffic.
• Boosting conversions with targeted messaging.
• Ranking higher in search results.
• Writing sales copy that drives repeat purchases.
• Positioning your brand as the go-to in your industry.

Words are an investment. When done right, they don’t just sit there—they work for you, creating tangible results that grow your bottom line.

If this resonates with your goals, let’s give your business the words that deliver results.

Start the client intake process today.