BRAND MESSAGING SERVICES

Every brand needs clear messaging to win over buyers.

Having core values and a mission is no longer "nice to have" but a key part of a winning brand strategy. 

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Brand Messaging Services by Jef van de Graaf

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If your brand isn’t clear, your audience won’t care. Let's fix that.

The 3 Cs of Brand Messaging

Your brand’s message is more than just words—it’s how your audience perceives and connects with you. With my brand messaging services, I’ll help you create clear, consistent, and compelling messaging that drives action.

Your brand’s message is more than just words—it’s how your audience perceives and connects with you. With my brand messaging services, I’ll help you turn any boring, unengaging messaging into a strategy that excites and drives action.

Clarity

Your brand messaging should be straightforward and easy to understand. No jargon or overly complex language so that your target audience knows exactly what you're offering and why it matters to them.

Consistency

All communications, from ads to landing pages, should align with your core brand message. Consistency ensures that your audience gets the same impression of your brand across all platforms and touchpoints.

Compelling

Your message needs to grab attention and inspire action. It should speak to your audience's needs, pain points, or desires and explain why your product or service is the best solution for them.

The 3 Cs of Brand Messaging

3 Cs of Brand Messaging

If your brand isn’t clear, your audience won’t care. Let's fix that.

Jef fine-tuned our brand messaging which improved our roofing company's visibility online. As a result, we saw an increase in website traffic and new client inquiries.

Kirby Hewines' Testimonial for Brand Messaging Services by Jef van de Graaf

Kirby Hewines
Owner, Videl Roofing Inc

Videl Roofing Website

Your Brand Messaging, Done Right

Your mission, values, and voice should tell a story that resonates. Let me help you craft a brand message that sticks with your audience.

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Helping You Turn a Good Brand into a Great One

Brand Mission

Define the purpose of your business and what drives everything you do.

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Vision Statement

A forward-looking statement of where your business aims to be in the future.

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Core Values

The guiding principles that shape your business culture and decisions.

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Unique Value Proposition

The one-of-a-kind value your business provides that no one else can match.

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Brand Voice

The personality and tone your brand uses to communicate with its audience.

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Elevator Pitch

A concise, 30-second summary of what your business does and why it matters.

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Brand Messaging Portfolio

SmartShield Packaging

Videl Roofing Inc

Gaman Corp

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Pricing for Brand Messaging

Core Brand Messaging

$1,500CAD
For startups and entrepreneurs looking for a messaging refresh. This gets you foundational brand messaging to establish a clear, compelling identity.
  • 1-Hour Consult to Learn About Your Brand
  • Brand Mission & Vision Statement
  • Unique Selling Proposition (USP)
  • Tagline Development
  • Brand Voice & Tone Guidelines
  • Final deliverable sent as Google Doc + a complementary PDF
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Total Brand Messaging

$3,000CAD
For a deeper dive into your brand’s personality, positioning, and long-term strategy. This package is perfect if you need better alignment on all platforms.
  • Everything in Core Brand Messaging, plus:
  • Buyer Persona Development
  • Social Media Profile Makeover
  • Complete Brand Alignment
  • Brand Messaging Playbook
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Fact: Undifferentiated Brands Won't Win in Today's Market

 

Brand messaging is the key to differentiating your brand from competitors, allowing you to communicate the unique value you bring to the market. It helps clarify who you are, what you offer, and why customers should choose your business over others.

A well-crafted brand message doesn’t just tell people what you do—it resonates with them while addressing their needs and aspirations in a personal and engaging way.

And that's exactly what I can help you achieve.

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Jef van de Graaf signature
Brand Messaging Services by Jef van de Graaf

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    BRAND MESSAGING FAQ

    People often ask

    Everything you need to know about my brand messaging services. Can’t find the answer you’re looking for? Feel free to contact me.

    Why is my brand messaging important?

    How do I know which package is right for me?

    Will I be involved in the process?

    Can't I just DIY my own brand messaging?

    Core Brand Messaging

    What happens during the 1-hour consult?

    What is a Brand Mission & Vision Statement?

    What is a Unique Selling Proposition (USP)?

    What is Tagline Development?

    What are Brand Voice & Tone Guidelines?

    What’s included in the final deliverable?

    Total Brand Messaging

    What is Buyer Persona Development?

    What is a Social Media Profile Makeover?

    What does Complete Brand Alignment mean?

    What is included in the Brand Messaging Playbook?