B2B copywriter serving clients worldwide
Your copywriting
either gets results or sounds like AI.
I'm Jef van de Graaf, a Canadian copywriter who has helped 100+ business owners and B2B marketers with words, websites, and better ways to sell online.
Stop struggling (or fighting AI) to find the right words your business needs.
Your website is a hub connecting buyers to everything.
Good website copy makes you the obvious choice. It makes your offer crystal clear, answers the questions prospects have before they buy, resolves their doubts, and sets expectations for after they convert.
What you get:
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Strategic Positioning Deck
Deep-dive interviews with you or your team to capture your company's goals, offer, and story. Combined with real customer feedback and competitor review analysis into a single reference deck.
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Production-Ready Copy & Wireframes
Section-by-section mockups with complete, high-converting copy and design assets. Built ready to hand off to your dev team or launch directly with me.
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Pages That Sell and Support
Copy structured to handle pre-sale objections upfront while tackling post-sale onboarding needs, so your site keeps working after launch.
Pricing:
Homepage
Strategy deck, customer research, full wireframe, and copy.
$1,500
5-Page Site
Strategy deck, customer research, and copy for 5 core pages.
$4,000
Let's turn your business goals, offer, and story into a website that sells.
Let's turn your business goals, offer, and story into a campaign that sells.
Let's turn your business goals, offer, and story into content that sells.
How do copywriting sprints work?
Fill out my questionnaire with your business context and book your sprint. I handle the research, wireframing, and production-ready copy in a focused 2–5 week engagement.
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No-Risk Discovery $100 call
A paid 45-minute audit of your positioning and goals. We evaluate fit before committing to a full sprint (the $100 is credited toward your project total).
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Kickoff & Extraction
We sit down for a thorough deep dive to extract your offer details, sales objections, ICPs, and competitor intel. You'll receive an organized strategy deck your team can reference for all future marketing.
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Messaging Architecture
I map out your page hierarchy and core messaging structure first, establishing the narrative arc before writing a single line of web copy.
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Wireframing & Production Copy
You get final copy built inside low-fidelity wireframes—giving you a clear visual hierarchy and structural context for an effortless handoff to your development team.
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Handoff & 7-Day Refinement
We review the full build together. You get a dedicated 7-day refinement window post-delivery to request tweaks before developer handoff or live launch.
How much time do I (or my team) need to commit?
It takes less than 30 minutes to complete my intake survey. Then 1–1.5 hours for the kickoff interview and strategy alignment. After that, I handle the heavy lifting (research, wireframing, copywriting) so you and your team can focus on execution.
How long does a copywriting project typically take?
Most single-asset sprints (Homepage, Single Landing Page Pack, or Content Sprint) wrap within 7–10 business days. Full multi-asset projects (5-Page Site or Campaign Funnels) run 2 to 5 weeks.
Who from our team needs to be involved?
The founder, PMM, sales, or head of marketing—whoever owns the revenue numbers, understands the ideal customer, and knows the offer inside out.
Do you handle the web design and development?
I deliver production-ready copy laid out directly inside low-fidelity wireframes. If you want a clean, minimalist static build, I can launch it directly. If you have a dev team, I hand off the exact layout files ready for implementation.
Can you use our existing PostHog or analytics setup?
Yes. For campaign and content tiers with CRO tracking, I plug directly into your existing PostHog environment (or set up a fresh workspace) to track real user scroll depth, heatmaps, and conversion events.
What happens if we need revisions?
Every project includes a dedicated refinement round post-delivery. You get a full 7-day window after handoff to request structural or messaging tweaks to ensure absolute alignment.
Testimonials
What Do Clients Say?
Jef is one of the best freelance copywriters I've worked with, and I don't say that lightly.
Jon Nastor
Founder of Digital Commerce Partners
Hiring Jef was the best decision to launch my new business.
ANNA IRVING-PECKHAM
Director of Care
AtHomeElderCare.ca
Jef helped grow our revenue by 235%, he's also funny as hell.
ROBERT MAROUSSEEV
Serial Entrepreneur
Smellacloud · Fleet CNX
Jef always exceeds our expectations, thank you!
KYLE HEWINES
Marketing Manager
VidelRoofing.ca
Jef turned our broad ideas into a sleek brand with clear messaging.
SCOTT HICKMAN
CEO of Plantrs
Plantrs.com
Hire Jef for copywriting that'll put fear of loss in your competitors.
MATTHEW MUNDROINA
Managing Director
Suppleo Outsourcing
Jef's copywriting consistently delivered outstanding results.
CHARLOTTE VAN DER ZALM
Brand Marketeer
Mediocre
Jef wrote SEO articles that boosted our site's traffic and signups for our product.
KATIE OVERMONDS
Digital Strategist
OhmConnect
The quality of Jef's copywriting was second to none and he's also pleasure to work.
CATHAL MURTAGH
Business Development Leader
Jef's fantastic to work with. His content helped me climb search ranks for my desired terms!
JAMES ANDERSON
Business Owner
ForgedAxe.ca
Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.
AME PROIETTI
Freelance Scriptwriter
AmeProietti.com
Jef is a skilled writer who knows how to respect deadlines and provide a great client experience.
ERWIN MAYER
Managing Director
Creative Research Ltd.
Jef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.
ALICE FOGLIATA CRESSWELL
(Former) Content Strategist
Orbis Terra Media