FREELANCE B2B WEBSITE COPYWRITER

A good website gets results or loses out.

Every day your website doesn't convert, you're letting a competitor win that buyer's trust and budget. Luckily, I write B2B website copy that helps you get real results — whether that's more traffic, clicks, leads, conversions, or revenue.

Work with Jef™

Let's Get Results

See more info

Canadian Freelance B2B Copywriter - Jef van de Graaf

Friend first, client later?

B2B COMPANIES AND MARKETING TEAMS ♥ MY COPYWRITING

9 Unfortunate reasons

Why B2B websites fail to convert:

Unclear Messaging

When visitors can’t figure out what your business does within 5 seconds, they aren't going to stick around to guess.

How to Fix This ➔

"We" Syndrome

Buyers don't care that you've been in business 20 years; they care whether you can solve their problem now.

How to Fix This ➔

AI Slop

Yes, AI writing can work, but its effectiveness depends heavily on the level of human oversight.

How to Fix This ➔

Misleading CTAs

If you don't guide your visitors toward what to click or where to go next, expect them to leave and never come back.

How to Fix This ➔

Hidden Pricing

Pricing is complex, but ignoring the cost conversation only fills your pipeline with tire-kickers and unqualified leads.

How to Fix This ➔

Zero Social Proof

A buyer comparing three websites will pick the one with proof every time, even if the other two are better.

How to Fix This ➔

Cognitive Overload

Every word and design choice is a tax on people's attention, and too much info to process leads to decision paralysis.

How to Fix This ➔

Feature Dumping

"Features tell, benefits sell." Buyers use features to justify the logic, they also need benefits to value the investment.

How to Fix This ➔

Jef van de Graaf - Freelance Canadian Copywriting - B2B Copywriting Services

You Didn't Hire Me

You've got a great business, but your copy might be leaving money — and a lot of it — off the table.

Let's Fix Your Website's Copy ➔

Revision requests in Google Docs for my freelance copywriting services

"My name is jef." — Channing Tatum

I'm a B2B website copywriter who specializes in messaging, strategy, design, and CRO.

I’ve spent 9+ years helping B2B services turn stagnant websites into high-performing sales assets. My process combines sales psychology with web design and CRO so that your entire online funnel looks good, reads right, and converts.

When you work with me, you're getting a website specialist who sticks around beyond the launch to ensure every headline, button, and layout choice is working toward one goal: getting you more sales.

TESTIMONIALS

What do my clients say?

Jef is one of the best freelance copywriters I've worked with, and I don't say that lightly.

Substack vs WordPress: Which Should You Use for B2B Thought Leadership?

Jon Nastor

Founder of Digital Commerce Partners

Hiring Jef was the best decision to launch my new business.

Anna Irving-Peckham Testimonial – Director of Care at AtHomeElderCare.ca – Freelance copywriting and website consulting review

ANNA IRVING-PECKHAM
Director of Care
AtHomeElderCare.ca

Jef helped grow our revenue by 235%, he's also funny as hell.

Robert Marousseev Testimonial – Serial Entrepreneur – Copywriting that helped grow revenue by 235%

ROBERT MAROUSSEEV
Serial Entrepreneur
Smellacloud · Fleet CNX

Jef always exceeds our expectations, thank you!

Kyle Hewines Testimonial – Marketing Manager at VidelRoofing.ca – Copywriting that exceeded expectations.

KYLE HEWINES
Marketing Manager
VidelRoofing.ca

Jef turned our broad ideas into a sleek brand with clear messaging.

SCOTT HICKMAN
CEO of Plantrs
Plantrs.com

Hire Jef for copywriting that'll put fear of loss in your competitors.

Matthew Mundroina Testimonial – Managing Director at Suppleo Outsourcing – Copywriting that creates a competitive advantage

MATTHEW MUNDROINA
Managing Director
Suppleo Outsourcing

Jef's copywriting consistently delivered outstanding results.

CHARLOTTE VAN DER ZALM
Brand Marketeer
Mediocre

Jef wrote SEO articles that boosted our site's traffic and signups for our product.

KATIE OVERMONDS
Digital Strategist
OhmConnect

The quality of Jef's copywriting was second to none and he's also pleasure to work.

Cathal Murtagh Review - Strategic Business Development Leader

CATHAL MURTAGH
Business Development Leader

Jef's fantastic to work with. His content helped me climb search ranks for my desired terms!

James Anderson Review - SEO Content writing for Local business in Whistler, BC

JAMES ANDERSON
Business Owner
ForgedAxe.ca

Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.

Ame Proietti Testimonial – Freelance Scriptwriter at AmeProietti.com – Website copy that boosted traffic by 71%

AME PROIETTI
Freelance Scriptwriter
AmeProietti.com

Jef is a skilled writer who knows how to respect deadlines and provide a great client experience.

Erwin Mayer Testimonial – Managing Director at Creative Research Ltd. – Professional copywriting with on-time delivery.

ERWIN MAYER
Managing Director
Creative Research Ltd.

Jef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.

Alice Fogliata Cresswell Testimonial – Former Content Strategist at Orbis Terra Media – Long-term editorial copywriting client.

ALICE FOGLIATA CRESSWELL
(Former) Content Strategist
Orbis Terra Media

See my portfolio

What can I (copy)write for you?

To help your website grow and succeed, have me write the words you need!

Confusing copy kills your leads, sales, and trust. I help B2B services and small businesses with website copywriting that attracts, persuades, and converts.

Full Website Copy

Launching a new site or are you overdue for a refresh? I specialize in website copy that’s clear, strategic, and fine-tuned to convert.

Rewrite Your Website's copy ➔

Single Landing Page

One page, one goal. Whether you’re after 10x conversions, #1 search rankings, or both, I’ll help you get there with ROI-focused copy.

Get Landing Page Copy ➔

Brand Messaging

Your brand should sound like you and not your boring competitors. Let's define your voice, positioning, and core brand statements together.

Tell a Better Brand Story ➔

Ad Campaigns

Stop wasting money on ads when your funnel's messaging is a mess. Work with me and I'll write all your ad copy for free—yes, that's right, free!

Reserve an Ad Sprint ➔

SEO Blog Writing

SEO is far from dead. It just takes a smarter content strategy that aligns search intent with the way your audience is really buying online.

Publish Articles That Drive Revenue ➔

2026 Pricing

I’m always transparent with my copywriting rates so you can budget your project without wasting your time—or mine.

Download (or steal) My price sheet ➔

A copywriter’s perspective

On copy, marketing, and why messaging matters.

Explore my blog

FAQs

How long does website copywriting take?

It depends on the scope. A single landing page takes 3 business days, while a full website project varies based on complexity and number of pages. Contact me with your project details, and I’ll provide a clear timeline and quote upfront.

Can you write copy that’s optimized for SEO and conversions?

Absolutely! SEO and CRO aren’t an either/or decision—you need both. During my intake process, we’ll go over your exact needs and explore strategies to help you rank better in search and move more visitors toward action.

What's your copywriting process like?

It’s simple: strategy, research, copywriting, and refinement. We start with a deep dive into your brand and goals, then I write conversion-focused copy that fits your voice.

Can you help me build a new website?

Hm, maybe? I love WordPress and I build websites for small, local business owners. So if your vision is minimalistic and similar to sites like CopyAdsContent.com, then yes, I can help.

However, if you need a more complex website with animations, custom code, or advanced integrations, you’ll need to find a developer—but I can provide the copy and guide your messaging. 😉

Do you offer revisions?

Yes! You get one week to request revisions after delivery, starting from the first Monday post-handoff. This keeps everything on schedule and within budget.

What if I only need copy for one page?

That’s exactly what my landing page copywriting service is for. Whether you need a sales page, service page, or high-impact landing page, I can turn it around in 3 business days, starting at $599 and that includes tax!.

How do we get started?

Go to my contact page and fill out the inquiry form. If it’s a good fit, we’ll schedule a call to discuss your project and next steps.

"Who’s Jef, and why should I work with him?"

Hi, I'm Jef

Toronto-born copywriter that traded medical school for a career in copywriting and website marketing.

If you're here, you're probably looking for a copywriter who can help you get results.

Or maybe you're just curious about how a one-way ticket to Tokyo in 2014 led me to the life I enjoy today. Either way, you’re in the right place.

I’m a remote, freelance copywriter for B2B brands and service providers—I especially love writing for psychologists, SaaS/tech, local businesses, agencies, and creative professionals.

My copywriting makes businesses the clear and easy choice. I also have a proven track record of:

Landing pages ranking in top search positions for high-value keywords.
Websites achieving a 3 - 5x return on investment within a year.

If you’re ready for website copy that actually works, let’s talk.

2017

is the year I became a freelance copywriter.

110K

organic views on a single blog post for a SaaS company—within 9 months.

137+

websites use my copy to attract and convert their visitors.

97%

of clients keep coming back for more.

A good website gets results or loses out.

Why B2B websites fail to convert:

I'm a B2B website copywriter who specializes in messaging, strategy, design, and CRO.

What do my clients say?

Jef is one of the best freelance copywriters I've worked with, and I don't say that lightly.

Jon Nastor

Hiring Jef was the best decision to launch my new business.

Jef helped grow our revenue by 235%, he's also funny as hell.

Jef always exceeds our expectations, thank you!

Jef turned our broad ideas into a sleek brand with clear messaging.

Hire Jef for copywriting that'll put fear of loss in your competitors.

Jef's copywriting consistently delivered outstanding results.

Jef wrote SEO articles that boosted our site's traffic and signups for our product.

The quality of Jef's copywriting was second to none and he's also pleasure to work.

Jef's fantastic to work with. His content helped me climb search ranks for my desired terms!

Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.

Jef is a skilled writer who knows how to respect deadlines and provide a great client experience.

Jef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.

To help your website grow and succeed, have me write the words you need!

Full Website Copy

Single Landing Page

Brand Messaging

Ad Campaigns

SEO Blog Writing

2026 Pricing

On copy, marketing, and why messaging matters.

Why AI for Writing Website Copy is Like a Botched Lip Filler Treatment

The 3 Marketing Bets Every Business Website Needs to Win

Why Every B2B Site Needs Message-Decision Fit

Joseph Sugarman: The Direct Response Copywriter Who Sold 20 Million Sunglasses

Marshall McLuhan: How the Medium Influences the Way We Think, Act, and Buy

Is Copywriting Worth It in 2026?

32 Signs of AI Writing (Plus the One That Isn’t)

Why ChatGPT Recommends Your Competitors and Not You

The Truth About Website Copywriting Pricing in 2026 (Not the Upwork Version)

FAQs

Hi, I'm Jef

Is bad copy costing you sales? Get the words your website needs to convert more visitors into revenue.