FREELANCE B2B WEBSITE COPYWRITER

A good website gets results or loses out.

Every day your website doesn't convert, you're letting a competitor win that buyer's trust and budget. Luckily, I write B2B website copy that helps you get real results — whether that's more traffic, clicks, leads, conversions, or revenue.

Work with Jef™

Let's Get Results

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Canadian Freelance B2B Copywriter - Jef van de Graaf

Friend first, client later?

B2B COMPANIES AND MARKETING TEAMS ♥ MY COPYWRITING

9 Easily avoidable reasons

Why B2B websites fail to convert:

Cognitive Overload

Every word and design choice is a tax on people's attention, and too much info to process leads to decision paralysis.

How to Fix This ➔

Jef van de Graaf - Freelance Canadian Copywriting - B2B Copywriting Services

You Didn't Hire Me

You've got a great business, but your copy might be leaving money — and a lot of it — off the table.

Let's Fix Your Website's Copy ➔

Jef van de Graaf: Freelance B2B website copywriter from Toronto, Canada

"My name is jef." — Channing Tatum

From future doctor to website copywriter specializing in messaging, design, and CRO.

I have a slightly unconventional background for a copywriter: I hold a BSc in Biomedical Sciences from the University of Waterloo. My path was to go to medical school, but in 2014, I packed my bags, left Canada on a bicycle, and discovered a completely different kind of anatomy—the anatomy of high-converting sales funnels and websites.

Since making the switch, I’ve applied my analytical approach to help 135+ businesses turn their websites into money-making assets. Whether you need a complete overhaul of your copy, design, or strategy, I treat your website like a patient: diagnose, prescribe, monitor, improve.

TESTIMONIALS

What do my clients say?

Jef is one of the best freelance copywriters I've worked with, and I don't say that lightly.

Substack vs WordPress: Which Should You Use for B2B Thought Leadership?

Jon Nastor

Founder of Digital Commerce Partners

Hiring Jef was the best decision to launch my new business.

Anna Irving-Peckham Testimonial – Director of Care at AtHomeElderCare.ca – Freelance copywriting and website consulting review

ANNA IRVING-PECKHAM
Director of Care
AtHomeElderCare.ca

Jef helped grow our revenue by 235%, he's also funny as hell.

Robert Marousseev Testimonial – Serial Entrepreneur – Copywriting that helped grow revenue by 235%

ROBERT MAROUSSEEV
Serial Entrepreneur
Smellacloud · Fleet CNX

Jef always exceeds our expectations, thank you!

Kyle Hewines Testimonial – Marketing Manager at VidelRoofing.ca – Copywriting that exceeded expectations.

KYLE HEWINES
Marketing Manager
VidelRoofing.ca

Jef turned our broad ideas into a sleek brand with clear messaging.

SCOTT HICKMAN
CEO of Plantrs
Plantrs.com

Hire Jef for copywriting that'll put fear of loss in your competitors.

Matthew Mundroina Testimonial – Managing Director at Suppleo Outsourcing – Copywriting that creates a competitive advantage

MATTHEW MUNDROINA
Managing Director
Suppleo Outsourcing

Jef's copywriting consistently delivered outstanding results.

CHARLOTTE VAN DER ZALM
Brand Marketeer
Mediocre

Jef wrote SEO articles that boosted our site's traffic and signups for our product.

KATIE OVERMONDS
Digital Strategist
OhmConnect

The quality of Jef's copywriting was second to none and he's also pleasure to work.

Cathal Murtagh Review - Strategic Business Development Leader

CATHAL MURTAGH
Business Development Leader

Jef's fantastic to work with. His content helped me climb search ranks for my desired terms!

James Anderson Review - SEO Content writing for Local business in Whistler, BC

JAMES ANDERSON
Business Owner
ForgedAxe.ca

Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.

Ame Proietti Testimonial – Freelance Scriptwriter at AmeProietti.com – Website copy that boosted traffic by 71%

AME PROIETTI
Freelance Scriptwriter
AmeProietti.com

Jef is a skilled writer who knows how to respect deadlines and provide a great client experience.

Erwin Mayer Testimonial – Managing Director at Creative Research Ltd. – Professional copywriting with on-time delivery.

ERWIN MAYER
Managing Director
Creative Research Ltd.

Jef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.

Alice Fogliata Cresswell Testimonial – Former Content Strategist at Orbis Terra Media – Long-term editorial copywriting client.

ALICE FOGLIATA CRESSWELL
(Former) Content Strategist
Orbis Terra Media

See my portfolio

What can I (copy)write for you?

To help your website grow and succeed, have me write the words you need!

Confusing copy kills your leads, sales, and trust. I help B2B services and small businesses with website copywriting that attracts, persuades, and converts.

Full Website Copy

Launching a new site or are you overdue for a refresh? I specialize in website copy that’s clear, strategic, and fine-tuned to convert.

Rewrite Your Website's copy ➔

Single Landing Page

One page, one goal. Whether you’re after 10x conversions, #1 search rankings, or both, I’ll help you get there with ROI-focused copy.

Get Landing Page Copy ➔

Brand Messaging

Your brand should sound like you and not your boring competitors. Let's define your voice, positioning, and core brand statements together.

Tell a Better Brand Story ➔

Ad Campaigns

Stop wasting money on ads when your funnel's messaging is a mess. Work with me and I'll write all your ad copy for free—yes, that's right, free!

Reserve an Ad Sprint ➔

SEO Blog Writing

SEO is far from dead. It just takes a smarter content strategy that aligns search intent with the way your audience is really buying online.

Publish Articles That Drive Revenue ➔

2026 Pricing

I’m always transparent with my copywriting rates so you can budget your project without wasting your time—or mine.

Download (or steal) My price sheet ➔

A copywriter’s perspective

On copy, marketing, and why messaging matters.

Explore my blog

FAQs

How long does website copywriting take?

It depends on the scope. A single landing page takes 3 business days, while a full website project varies based on complexity and number of pages. Contact me with your project details, and I’ll provide a clear timeline and quote upfront.

Can you write copy that’s optimized for SEO and conversions?

Absolutely! SEO and CRO aren’t an either/or decision—you need both. During my intake process, we’ll go over your exact needs and explore strategies to help you rank better in search and move more visitors toward action.

What's your copywriting process like?

It’s simple: strategy, research, copywriting, and refinement. We start with a deep dive into your brand and goals, then I write conversion-focused copy that fits your voice.

Can you help me build a new website?

Hm, maybe? I love WordPress and I build websites for small, local business owners. So if your vision is minimalistic and similar to sites like CopyAdsContent.com, then yes, I can help.

However, if you need a more complex website with animations, custom code, or advanced integrations, you’ll need to find a developer—but I can provide the copy and guide your messaging. 😉

Do you offer revisions?

Yes! You get one week to request revisions after delivery, starting from the first Monday post-handoff. This keeps everything on schedule and within budget.

What if I only need copy for one page?

That’s exactly what my landing page copywriting service is for. Whether you need a sales page, service page, or high-impact landing page, I can turn it around in 3 business days, starting at $599 and that includes tax!.

How do we get started?

Go to my contact page and fill out the inquiry form. If it’s a good fit, we’ll schedule a call to discuss your project and next steps.

"Who’s Jef, and why should I work with him?"

Hi, I'm Jef

Toronto-born copywriter that traded medical school for a career in copywriting and website marketing.

If you're here, you're probably looking for a copywriter who can help you get results.

Or maybe you're just curious about how a one-way ticket to Tokyo in 2014 led me to the life I enjoy today. Either way, you’re in the right place.

I’m a remote, freelance copywriter for B2B brands and service providers—I especially love writing for psychologists, SaaS/tech, local businesses, agencies, and creative professionals.

My copywriting makes businesses the clear and easy choice. I also have a proven track record of:

Landing pages ranking in top search positions for high-value keywords.
Websites achieving a 3 - 5x return on investment within a year.

If you’re ready for website copy that actually works, let’s talk.

2017

is the year I became a freelance copywriter.

110K

organic views on a single blog post for a SaaS company—within 9 months.

137+

websites use my copy to attract and convert their visitors.

97%

of clients keep coming back for more.