FREELANCE B2B WEBSITE COPYWRITER

A good website gets results or loses out.

Every day your website doesn't convert, you're letting a competitor win that buyer's trust and budget. Luckily, I write B2B website copy that helps you get real results — whether that's more traffic, clicks, leads, conversions, or revenue.

Work with Jef™

Let's Get Results

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Canadian Freelance B2B Copywriter - Jef van de Graaf

Friend first, client later?

B2B COMPANIES AND MARKETING TEAMS ♥ MY COPYWRITING

It's always the same problem

Websites fail to convert visitors because:

Your site's messaging is unclear about who it's for.

When visitors can't tell in 5 seconds whether they're the right fit for your business, they're leaving to find a competitor who does.

Your copy is all about you, not the visitor's problem(s).

No disrespect, but: years in business, awards, "passionate team" — none of it tells a buyer how your services can help them.

You used AI and it reads exactly like your competitors.

If you think using the same AI-generated buzzwords, structure, and slop as your competitors works, good luck with that!

There's no obvious next step on your landing pages.

Your website is a funnel. When visitors don't know what to click or where to go, they're gonna leave and never come back.

You're hiding pricing like it's a top-secret KFC recipe.

Buyers who can't ballpark how much things cost will quickly disqualify you and move on. Or, maybe it's just me who does that.

You didn't hire me to write your website's copy.

It breaks my heart to see good businesses publish embarrassing copy. Click here to start the conversation and see how I can help you.

SO WHAT's the answer?

A proven copywriting process that aligns with how people actually choose, trust, and buy online.

Jef van de Graaf - Freelance Canadian Copywriting - B2B Copywriting Services

Handcrafted by Jef van de Graaf™

"Canada's #1 Freelance Copywriter!" — Jef's Mom

Website Copywriting Diagnosis & Onboarding

STAGE 1. WEBSITE DIAGNOSIS & STRATEGY

I'll diagnose your website's performance and prescribe a new way forward.

Whether you want to attract more qualified leads (SEO) or turn visitors into customers (CRO), we'll start with a deep dive into your website’s messaging gaps and performance bottlenecks.

Then, we'll define your ideal buyers, their pain points, and key decision triggers to align your website with what actually drives action.

STAGE 2. COPY DRAFTING & WIREFRAMES

I'll write your copy in 3 days* and deliver a Google Doc Wireframe.

For standalone landing pages, I’ll have production-ready copy in 3 business days and delivered in a Google Doc that's formatted to look and feel like a real web page (my clients ❤️ this, btw).

Example of conversion-focused B2B website copywriting in action.

Revision requests in Google Docs for my freelance copywriting services

STAGE 3. REVISIONS & FINAL CHECKS

I’ll implement any changes you need and perform a final check when the page goes live.

You have 1 week to request changes by commenting directly in the Google Doc or recording a quick Loom video. The revision period starts on the first Monday post-delivery, with an optional 30-minute wrap-up call to make sure your new copy is exactly the way you want it.

After your copy goes live, I’ll review your published page(s) to ensure the Google Doc translates perfectly into your website—catching any formatting issues, missing sections, or layout misalignment.

Testimonials

Kind words from happy clients.

I would happily recommend Jef for anyone who needs copy for their website and business.

"Honestly, Jef is one of the best freelance copywriters I've worked with—and I don't say that lightly."

Substack vs WordPress: Which Should You Use for B2B Thought Leadership?

Jon Nastor

DigitalCommerce.com

Hiring Jef was the best decision to launch my new business.

Anna Irving-Peckham Testimonial – Director of Care at AtHomeElderCare.ca – Freelance copywriting and website consulting review

ANNA IRVING-PECKHAM
Director of Care
AtHomeElderCare.ca

Jef helped grow our revenue by 235%, he's also funny as hell.

Robert Marousseev Testimonial – Serial Entrepreneur – Copywriting that helped grow revenue by 235%

ROBERT MAROUSSEEV
Serial Entrepreneur
Smellacloud · Fleet CNX

Jef always exceeds our expectations, thank you!

Kyle Hewines Testimonial – Marketing Manager at VidelRoofing.ca – Copywriting that exceeded expectations.

KYLE HEWINES
Marketing Manager
VidelRoofing.ca

Jef turned our broad ideas into a sleek brand with clear messaging.

SCOTT HICKMAN
CEO of Plantrs
Plantrs.com

Hire Jef for copywriting that'll put fear of loss in your competitors.

Matthew Mundroina Testimonial – Managing Director at Suppleo Outsourcing – Copywriting that creates a competitive advantage

MATTHEW MUNDROINA
Managing Director
Suppleo Outsourcing

Jef's copywriting consistently delivered outstanding results.

CHARLOTTE VAN DER ZALM
Brand Marketeer
Mediocre

Jef wrote SEO articles that boosted our site's traffic and signups for our product.

KATIE OVERMONDS
Digital Strategist
OhmConnect

The quality of Jef's copywriting was second to none and he's also pleasure to work.

Cathal Murtagh Review - Strategic Business Development Leader

CATHAL MURTAGH
Business Development Leader

Jef's fantastic to work with. His content helped me climb search ranks for my desired terms!

James Anderson Review - SEO Content writing for Local business in Whistler, BC

JAMES ANDERSON
Business Owner
ForgedAxe.ca

Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.

Ame Proietti Testimonial – Freelance Scriptwriter at AmeProietti.com – Website copy that boosted traffic by 71%

AME PROIETTI
Freelance Scriptwriter
AmeProietti.com

Jef is a skilled writer who knows how to respect deadlines and provide a great client experience.

Erwin Mayer Testimonial – Managing Director at Creative Research Ltd. – Professional copywriting with on-time delivery.

ERWIN MAYER
Managing Director
Creative Research Ltd.

Jef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.

Alice Fogliata Cresswell Testimonial – Former Content Strategist at Orbis Terra Media – Long-term editorial copywriting client.

ALICE FOGLIATA CRESSWELL
(Former) Content Strategist
Orbis Terra Media

See my portfolio

What can I (copy)write for you?

If you want to succeed, give your website the words it needs!

Confusing copy kills your leads, sales, and trust. I help B2B brands and service providers with website copywriting that performs, influences, and converts.

Single Landing Page

One page, one goal. Whether you’re after 10x conversions, #1 search rankings, or both, I’ll help you get there with ROI-focused copy.

Starts at $1,000 →

Full Website Copy

Launching a new site or are you overdue for a refresh? I specialize in website copy that’s clear, strategic, and fine-tuned to convert.

Starts at $4,500 →

Brand Messaging

Your brand should sound like you and not your boring competitors. Let's define your voice, positioning, and core brand statements together.

Starts at $3,000 →

Ad Copy

Stop wasting money on ads when your funnel's messaging is a mess. Work with me and I'll write all your ad copy for free—yes, that's right, free!

100% Free →

SEO Articles

SEO is far from dead. It just takes a smarter content strategy that aligns search intent with the way your audience is really buying online.

Starts at $1,500 per month →

2026 Pricing

I’m always transparent with my copywriting rates so you can budget your project without wasting your time—or mine.

See more details →

"Who’s Jef, and why should I work with him?"

Hi, I'm Jef

Toronto-born copywriter that traded medical school for a career in copywriting and website marketing.

If you're here, you're probably looking for a copywriter who can help you get results.

Or maybe you're just curious about how a one-way ticket to Tokyo in 2014 led me to the life I enjoy today.

Either way, you’re in the right place.

I’m a remote, freelance copywriter for B2B brands and service providers—I especially love writing for psychologists, SaaS/tech, B2B services, and many of the world's boring businesses.

My copywriting is focused on making your businesses the clear and easy choice. I also have a proven track record of:

Landing pages ranking in top search positions for high-value keywords.
Websites achieving a 3 - 5x return on investment within a year.
Over-delivering while under-promising.

If you're ready for copywriting that actually works, there's nothing else to do except: contact me.

2017

is the year I became a freelance copywriter.

110K

organic views on a single blog post for a SaaS company—within 9 months.

137+

websites use my copy to attract and convert their visitors.

97%

of clients keep coming back for more.

A copywriter’s perspective

On copy, marketing, and why messaging matters.

Explore my blog

FAQs

How long does website copywriting take?

It depends on the scope. A single landing page takes 3 business days, while a full website project varies based on complexity and number of pages. Contact me with your project details, and I’ll provide a clear timeline and quote upfront.

Can you write copy that’s optimized for SEO and conversions?

Absolutely! SEO and CRO aren’t an either/or decision—you need both. During my intake process, we’ll go over your exact needs and explore strategies to help you rank better in search and move more visitors toward action.

What's your copywriting process like?

It’s simple: strategy, research, copywriting, and refinement. We start with a deep dive into your brand and goals, then I write conversion-focused copy that fits your voice.

Can you help me build a new website?

Hm, maybe? I love WordPress and I build websites for small, local business owners. So if your vision is minimalistic and similar to sites like CopyAdsContent.com, then yes, I can help.

However, if you need a more complex website with animations, custom code, or advanced integrations, you’ll need to find a developer—but I can provide the copy and guide your messaging. 😉

Do you offer revisions?

Yes! You get one week to request revisions after delivery, starting from the first Monday post-handoff. This keeps everything on schedule and within budget.

What if I only need copy for one page?

That’s exactly what my landing page copywriting service is for. Whether you need a sales page, service page, or high-impact landing page, I can turn it around in 3 business days, starting at $599 and that includes tax!.

How do we get started?

Go to my contact page and fill out the inquiry form. If it’s a good fit, we’ll schedule a call to discuss your project and next steps.