CANADIAN WEBSITE COPYWRITER
Let's fine-tune your website's
"I hired Jef to quickly ⎯ and affordably ⎯ write a variety of blog posts. His copywriting not only increased traffic to our website significantly but also brought in mission-aligned customers and leads that converted into signups for our product."
OhmConnect
COMPANIES THAT ♥ MY COPYWRITING SERVICES
Copywriting is all about tying together all the loose threads of your business into a clear message that everyone gets. I can help you thread those connections and get your messaging right.
WTF IS GOOD COPYWRITING?
Good copywriting should guide people from problem to results ⎯ and not a clusterfu*k of words that make people's lives miserable.
DISCOVERY & COLLABORATION
Kick-off with clarity
Every copywriting project begins with a deep dive into what makes your brand tick. We'll uncover your unique value proposition, understand your audience's pain points, and set clear goals for what your copy should achieve. This initial collaboration sets the stage for copy that not only meets but exceeds expectations.
- Vague briefs that miss the mark
- Lack of clear communication channels
- Misaligned expectations
- Tailored strategy session to align vision & goals
- Comprehensive questionnaire & interview to understand your brand and audience
- Establish clear objectives for targeted outcomes
RESEARCH & DRAFTING
From blueprints to breakthroughs
From in-depth reviews of your Ideal Customer Profiles (ICPs) and brand guidelines to sifting through customer testimonials and existing content, every piece is a puzzle that helps paint the full picture of your brand narrative. This comprehensive review ensures that each word accurately captures the essence of your brand while echoing the voice of your customers.
- Generic, one-size-fits-all content
- Insufficient research leading to weak copy or relying too heavily on AI-generated content
- Ignoring industry trends and competitive landscape
- Data-backed insights inform compelling narratives
- Drafts grounded in thorough market research
- Creative approaches tailored to your brand identity
DELIVERY & REVISIONS
Perfecting your brand's story
Perfecting your brand's story isn't a one-off task. Delivery is just the beginning. With every draft, your feedback is woven into the revisions, refining the copy to fit your voice like a glove. This iterative process guarantees the final deliverables resonate with your audience and reflect your brand's ethos.
- Settling for first drafts without polishing
- Vague feedback in the revision process ("I don't like this" vs "I think a better way to say this is...")
- Rushed finalization without reviewing the words that'll represent your brand
- Iterative revisions for refined messaging
- Feedback-driven enhancement of drafts
- Final copy that echoes your brand's voice
ANALYZE & OPTIMIZE
Measure, tweak & triumph
the cycle of success.
Copywriting is the essence of continuous improvement. Post-delivery, performance data fuels the optimization, offering opportunities to fine-tune the messaging for increased engagement and conversions. This cycle ensures your content stays dynamic and effective.
Available for Managed Blog Content, Copywriting Retainers, or Invoiced Hourly
- Static content that doesn’t evolve with audience needs
- Neglecting analytics and performance metrics
- Resistance to evolving strategies based on data insights
- Continuous performance monitoring for improvement
- Data-driven optimizations for higher conversions
- Agile response to market feedback and results
COPYWRITING PORTOLIO
Samples of my words in action
The projects below are direct links that open in a new tab. If you like what you see, get your ass back here and hire me, (the best B2B copywriter you'll ever hire).
MY MISSION IS SIMPLE
I want to help you make more money, so I can too!
Unclear, unfocused, or inaccurate copywriting is a major killer to your sales. If you want to convince people to choose your service or subscribe to your product -- having the right messaging is a must.
Plus, at the end of the day, helping you generate more leads and sales is how I make a living.
So what'll it be? Fine-tune your messaging or brand-spanking new copywriting from my finger tips?
TEAM WORK MAKES THE COPY WORK
Finally, a freelance B2B copywriter that goes the extra mile kilometer *
As a Canadian copywriter that works remotely, I've had the privilege to help all kinds of clients around the world. From assisting with sales fairs in Europe to celebrating a new business launch in Hamilton, I'm not just some guy behind a screen but also another rockstar player on your B2B team.
* That's a Canadian grammar joke... 😅
Managing Director
Creative Research Ltd.
(Former) Senior Editor & Content Strategist
Orbis Terra Media
Connect with me on LinkedIn
If you're not ready for copywriting, let's at least be LinkedIn friends ;)
COPYWRITING BLOG
Not ready for a project? No problem. Here's some free website copywriting education & business advice
July 23, 2024The Secret to Effective Messaging: Right Place, Right Time
As a copywriter, I’ve learned that effective messaging hinges on three critical elements: delivering the right message to the right audience at the right time. However, […]
April 4, 202455 Copywriting Formulas for More Clicks, Conversions & Customers
Good copy turns browsers into buyers. But how do you write it? The answer: copywriting formulas. These are not just tips or tricks; they are the […]
April 28, 20213 Fundamental Copywriting Rules to Increase Sales
Rules govern the way our world works. Well, it goes without surprise that there are rules for copywriting, too. What rules should you follow to increase sales from your writing?