Mission Aligned Customers

Providing Real Value To An Audience

OhmConnect is a software company that focuses on reducing the impact of energy usage in homes across North America. They provide an app that sends notifications to their users during peak periods that remind them to turn off their lights. Users who turn off their lights during these peak periods get rewarded for saving energy.

In 2018, OhmConnect developed a content strategy that focused on providing practical and beneficial information to their audience. Since their app offers rewards and other savings to homeowners, this was the focal point for the content they ordered.

Attracting Mission-Aligned Customers

OhmConnect ordered nine blog posts that varied from detailed "How To" articles to long-form listicles. Each post was packed with easy-to-do ideas for homeowners to save money or earn money online.

Katie Overmonds, OhmConnect’s Digital Strategist and Editor-in-Chief, shares the following feedback on their blog content's performance:

1. The blog post "21 apps that pay real money to your Paypal" is our highest viewed blog post of all time with more than 110,000 pageviews in the past year alone.
2. The blog post "44 apps that give you free stuff" brought in about 30,000 page views. Also a top draw on our site!
3. Both of these articles brought in traffic that were entirely organic𑁋we paid nothing to promote either post and didn't expend any effort promoting them to our social media community.

Why were these posts so successful? Good copywriting that follows SEO best practices is one of a few factors that can influence the success and outcome of content strategy. For OhmConnect, they focused their content strategy on delivering value to their audience that would benefit their lives while making a positive impact at home and in the world. That's their secret to attracting and converting mission-aligned customers to their business.