10 January 2025
Every successful B2B copywriter has a toolbox of skills they rely on to create persuasive, effective messaging. But great tools come from learning, and in this field, some of the best lessons are waiting in the pages of a good book.
31 December 2024
Is your brand message connecting with your audience, building trust, and driving results? Or are you struggling to capture attention in a crowded market? Your brand […]
30 December 2024
Copywriting is everywhere—on websites, in ads, even on your coffee cup. Despite its prevalence, it’s often misunderstood. Misconceptions about what copywriting is—and isn’t—can hold businesses back from creating content that converts.
27 December 2024
Ghostwriting is not a dirty word. It’s the lifeblood of countless successful businesses, and it’s been a big part of mine. Over the years, I’ve ghostwritten hundreds of blog posts, articles, and SEO content pieces—none of them carrying my name. And you know what? I’m a-okay with that.
26 November 2024
Ever wondered how industry leaders establish themselves as go-to experts? The answer lies in thought leadership content. And this isn’t just about blogging or posting on […]
7 October 2024
Copywriting isn’t a one-size-fits-all skill. Instead, there are many types of copywriting, each serving a specific purpose. For instance, if you’re trying to drive conversions through […]
23 July 2024
As a copywriter, I’ve learned that effective messaging hinges on three critical elements: delivering the right message to the right audience at the right time. However, […]
4 April 2024
Good copy turns browsers into buyers. But how do you write it? The answer: copywriting formulas. These are not just tips or tricks; they are the […]
29 November 2020
David Ogilvy is known as the 'Father of Advertising' and founder of Ogilvy & Mathers. His legendary talent has made an impact on the world of marketing and the following are his 13 Writing Tips.