Ghostwriting is not a dirty word. It’s the lifeblood of countless successful businesses, and it’s been a big part of mine.
Over the past 10+ years, I’ve ghostwritten hundreds of blog posts, articles, and SEO content pieces—none of them carrying my name. And you know what? I’m completely fine with that.
Why? Because I’m a service provider, not an ego-driven content creator.
Anyway, if you’re wondering whether you should hire a ghostwriter, let me make it simple: it’s one of the smartest decisions you can make for your business.
As a ghostwriter, I make a bigger impact behind the scenes which I do by helping you crush it with two essential types of content:
- SEO Articles: Content that drives traffic, ranks on Google, and brings in leads.
- Thought Leadership Pieces: Articles that establish authority, build trust, and connect with audiences.
Both are critical to success, but they serve very different purposes. We’ll break those down in a bit. But first, let’s talk about what ghostwriting really is—and why it might be exactly what your company needs.
What Is Ghostwriting?
Ghostwriting is when you hire a professional writer to create content on your behalf, and you get the credit.
It’s like having a secret weapon in your content arsenal—someone who turns your ideas into polished, professional writing while you focus on running your business.
Here’s the best part: ghostwriting isn’t about pretending to be someone you’re not. It’s about bringing your ideas, vision, and expertise to life in a way that resonates with your audience.
However, as a ghostwriter, it can be tricky to prove my work. After all, writing on behalf of others means keeping my mouth shut about what I’ve written and who I’ve written it for—that’s part of the deal, eh?
Fortunately, I’ve had opportunities to publish work under my own byline.
Here are a three articles I’m especially proud of:
- 21 Apps That Pay Real Money to Your Paypal
- Relationship Funnel: A Guide to a Relationship-Led Marketing Strategy
- Zipify OneClickUpsell Hands-On Review
These examples showcase what’s possible when great ideas meet professional execution. If you’re curious to see more, my copywriting portfolio includes a variety of copy and content I’ve created over the years.
How Ghostwriting Powers Two Types of High-Impact Content
When it comes to business content, ghostwriting often falls into two main categories: Thought Leadership Articles and SEO Content.
Each serves a unique purpose in elevating your brand and driving results, but they work in very different ways.
Thought Leadership Articles Build Authority and Influence
Thought leadership articles showcase your expertise and position you as a trusted authority in your industry. These are not fluff pieces—they’re in-depth explorations of trends, challenges, and solutions that demonstrate your unique insights.
The Impact of Thought Leadership:
- Influencing Purchase Decisions: According to the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report, 86% of decision-makers are more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership. Additionally, 29% reported that thought leadership content led them to discover and ultimately purchase from an organization they had not previously considered.
- Willingness to Pay a Premium: The same report indicates that effective thought leadership can make buyers more willing to pay a premium for an organization’s products or services, highlighting its role in enhancing perceived value.
- Building Trust and Credibility: Thought leadership content is viewed as a more trustworthy basis for assessing an organization’s capabilities than traditional marketing materials, with 64% of buyers agreeing to this sentiment.
How a Ghostwriter Can Elevate Your Thought Leadership:
Great thought leadership turns your expertise into influence. To make an impact, your ideas need clear, compelling content that resonates with the right people.
As a ghostwriter, I can:
- Articulate Your Vision: By capturing your unique voice and insights, I craft articles that reflect your perspective and resonate with your target audience.
- Enhance Engagement: Well-written thought leadership pieces can lead to speaking opportunities, partnerships, and media attention, expanding your professional network and influence.
- Save Time: By handling the writing process, I allow you to focus on your core business activities while ensuring your thought leadership content is impactful and professionally presented.
In a world where trust and authority are priceless, thought leadership content can set your business apart.
With a ghostwriter by your side, you’ll have the tools to share your expertise, build meaningful connections, and open doors to new opportunities—all without sacrificing your valuable time.
SEO Content Drives Visibility and Growth
SEO content is designed to improve your website’s visibility on search engines, attracting organic traffic and potential customers. Unlike thought leadership pieces, SEO articles focus on strategically incorporating keywords and optimizing structure to rank higher in search results.
The Impact of SEO:
- Dominant Traffic Source: Organic search remains the top traffic source for websites, with 68% of online experiences beginning with a search engine.
- Mobile Search Prevalence: In the U.S., 63% of Google searches occur on mobile devices, emphasizing the need for mobile-optimized SEO content.
- Click-Through Rates: The top-ranking organic search result on Google achieves a 22.4% click-through rate, highlighting the importance of securing top positions.
How a Ghostwriter Enhances Your SEO Strategy:
Effective SEO content requires a balance of keyword optimization and engaging writing. Which I have a proven track record of helping my clients get ranked on Google for competitive keywords.
Here’s how my ghostwriting can make an impact:
- Optimize for Search Engines: Craft content that seamlessly integrates relevant keywords, improving your chances of ranking higher in search results.
- Engage Your Audience: Produce informative and compelling articles that not only attract visitors but also encourage them to stay and explore your site.
- Adapt to Trends: Stay updated with the latest SEO best practices and algorithm changes to ensure your content remains effective over time.
Investing in professionally written SEO content helps your business play the long-game. When done right, you can enhance your website’s visibility, attract qualified leads, and drive sustainable business growth.
How Much Does Ghostwriting Cost?
Ghostwriting prices can vary widely, and for good reason. The cost depends on factors like the complexity of the project, the writer’s experience, and the level of research required.
A quick blog post might be on the lower end of the scale, while an in-depth thought leadership piece or an ebook can command significantly higher rates.
My ghostwriting rate starts at $0.55 CAD per word, which means a typical 1,000-word blog post costs $550 CAD. For larger projects, like a comprehensive whitepaper or an ebook, I can provide a custom quote tailored to your specific needs.
To put this into perspective, industry standards (like those from the AWAI Copywriting Rate Guide) suggest that:
- Blog posts typically range from $250 to $1,000+, depending on length and quality.
- Thought leadership articles cost anywhere from $500 to $2,500+ for a deeply researched, high-impact piece.
- Ebooks often range from $5,000 to $50,000, depending on scope and expertise.
The variability in pricing reflects the level of effort and expertise required. You’re not just paying for words—you’re investing in strategic content that delivers results, whether that’s ranking higher on Google, building authority, or driving leads.
Remember, quality ghostwriting doesn’t just fill a gap; it gives your brand a voice that resonates and keeps delivering value long after it’s published.
Is Ghostwriting Right for You?
Not everyone has the time, skills, or resources to consistently create high-quality content. That’s where ghostwriting comes in. It’s not just a shortcut—it’s a strategy for scaling your message, building authority, and connecting with your audience without getting bogged down in the writing process.
Ghostwriting is perfect for businesses and individuals who need to produce impactful content but face obstacles like tight schedules, lack of expertise, or overextended teams.
Whether you’re a CEO looking to share your insights, a startup aiming to establish authority, or a marketing team scaling its efforts, ghostwriting ensures you get professional results without the hassle.
1. Who Benefits the Most from Ghostwriting?
- CEOs and executives who lack time but need consistent, high-quality content.
- Startups and small businesses that want to build authority and visibility quickly.
- Marketing teams looking to scale their content production without adding headcount.
2. Is Ghostwriting Ethical?
- Ghostwriting amplifies your ideas rather than replacing them.
- Many respected leaders, including CEOs and bestselling authors, rely on ghostwriters to articulate their vision.
3. Can a Ghostwriter Really Capture Your Voice?
- Through interviews, research, and collaboration, a skilled ghostwriter ensures the content feels authentic and aligns with your style.
4. When Should You Hire a Ghostwriter?
- When you’re launching a content-driven marketing strategy.
- When you want to establish thought leadership in a competitive industry.
- When you need to scale your content efforts without overloading your team.
Ghostwriting You Can Trust
You don’t have to struggle to find the right words or stress over deadlines. With a skilled ghostwriter in your corner, you get more than just content—you gain a trusted partner dedicated to your success.
Whether you’re looking to dominate search rankings, establish thought leadership, or simply free up your time, I’m here to help. Let me bridge the gap between your goals and the content that gets results.
Ready to bring your ideas to life?
Reach out here to discuss having me as your trusty ghostwriter.
