When I first started as a copywriter, I studied the words of Gary Halbert, Claude C. Hopkins, and David Ogilvy. Writing tips from each of these brilliant minds from the fields of copywriting, marketing, and advertising respectively are invaluable. I spent hours reading their ideas and handwriting some of their best pieces of copy, ads, and content.
If you’re reading this, you might be a newbie copywriter looking to get started in the game. Maybe you’re a seasoned marketer simply refreshing your memory. Perhaps you’re an experienced business owner looking for a new perspective on things. You may not be as obsessive as I was about learning the art of copywriting, but you may be interested in a few good books to improve your writing.
Today, I’ll introduce you to the wisdom of David Ogilvy, a man known as the ‘Father of Advertising.’ The following is an excerpt from The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners.
Want more David Ogilvy?