FREELANCE WEBSITE COPYWRITER
Jef van de Graaf
Jef van de Graaf helps B2B companies stop losing buyers to competitors with better messaging. Since 2017, he's been the "Functional CMO" for industrial, manufacturing, HVAC, roofing, and SaaS businesses that need both strategy and execution—without the consultant nonsense.
Based in Southeast Asia since 2014, Jef runs BAOB.ca and HXCopywriting.com, organizes local WordPress meetups, and trains for Ironman triathlons when he's not building websites that convert.
Ready to fix your website's messaging? Book a 60-minute intro call and let's figure out why your site is losing you money.
8 May 2026
Full name Herbert Marshall McLuhan Born July 21, 1911 — Edmonton, Alberta, Canada Died December 31, 1980 Nationality Canadian Known for Media theory; how communication shapes […]
6 May 2026
If you run a business, you have probably asked yourself this question in the last twelve months. Especially when AI can draft a homepage in thirty […]
5 May 2026
⚠️ This post was 𝗡𝗢𝗧 written by Jef van de Graaf™
4 May 2026
Your SEO doesn't buy you AI visibility. Here's how AI actually decides which businesses to recommend — and the five prompts that reveal where you rank.
19 February 2026
Think $50 gets you a homepage that converts? Cool. How's that working out?
13 February 2026
Struggling with low sales? Most copy is ignored because it’s boring. Master the PAS Framework to agitate pain points and write copy that ethically sells like crazy.
25 March 2025
AI-generated content is fast, effortless, and, at first glance, okay. But “okay” doesn’t drive sales. It doesn’t differentiate your brand. And it certainly doesn’t build trust […]
24 March 2025
You’ve probably asked yourself, “Is a website really worth the investment? Do I even need a website for my business in 2025?” Between you and me, […]