FREELANCE WEBSITE COPYWRITER
Jef van de Graaf
Jef van de Graaf helps B2B companies stop losing buyers to competitors with better messaging. Since 2017, he's been the "Functional CMO" for industrial, manufacturing, HVAC, roofing, and SaaS businesses that need both strategy and execution—without the consultant nonsense.
Based in Southeast Asia since 2014, Jef runs BAOB.ca and HXCopywriting.com, organizes local WordPress meetups, and trains for Ironman triathlons when he's not building websites that convert.
Ready to fix your website's messaging? Book a 60-minute intro call and let's figure out why your site is losing you money.
19 January 2026
Copywriting has one goal: Get someone to do something. If you can achieve that goal with AI, great. If you can’t, hire a human—or learn how […]
25 March 2025
AI-generated content is fast, effortless, and, at first glance, okay. But “okay” doesn’t drive sales. It doesn’t differentiate your brand. And it certainly doesn’t build trust […]
24 March 2025
You’ve probably asked yourself, “Is a website really worth the investment? Do I even need a website for my business in 2025?” Between you and me, […]
20 February 2025
AI is a-booming! And across every industry worldwide, we’re hearing more and more about the war crimes as the new “techno” world order takes over: And […]
10 January 2025
Every successful B2B copywriter has a toolbox of skills they rely on to create persuasive, effective messaging. But great tools come from learning, and in this field, some of the best lessons are waiting in the pages of a good book.
31 December 2024
Is your brand message connecting with your audience, building trust, and driving results? Or are you struggling to capture attention in a crowded market? Your brand […]
30 December 2024
Copywriting is everywhere—on websites, in ads, even on your coffee cup. Despite its prevalence, it’s often misunderstood. Misconceptions about what copywriting is—and isn’t—can hold businesses back from creating content that converts.
27 December 2024
Ghostwriting is not a dirty word. It’s the lifeblood of countless successful businesses, and it’s been a big part of mine. Over the years, I’ve ghostwritten hundreds of blog posts, articles, and SEO content pieces—none of them carrying my name. And you know what? I’m a-okay with that.