FREELANCE WEBSITE COPYWRITER
Jef van de Graaf
Jef van de Graaf helps B2B companies stop losing buyers to competitors with better messaging. Since 2017, he's been the "Functional CMO" for industrial, manufacturing, HVAC, roofing, and SaaS businesses that need both strategy and execution—without the consultant nonsense.
Based in Southeast Asia since 2014, Jef runs BAOB.ca and HXCopywriting.com, organizes local WordPress meetups, and trains for Ironman triathlons when he's not building websites that convert.
Ready to fix your website's messaging? Book a 60-minute intro call and let's figure out why your site is losing you money.
26 November 2024
Ever wondered how industry leaders establish themselves as go-to experts? The answer lies in thought leadership content. And this isn’t just about blogging or posting on […]
7 October 2024
Copywriting isn’t a one-size-fits-all skill. Instead, there are many types of copywriting, each serving a specific purpose. For instance, if you’re trying to drive conversions through […]
23 July 2024
As a copywriter, I’ve learned that effective messaging hinges on three critical elements: delivering the right message to the right audience at the right time. However, […]
4 April 2024
Good copy turns browsers into buyers. But how do you write it? The answer: copywriting formulas. These are not just tips or tricks; they are the […]
29 November 2020
David Ogilvy is known as the 'Father of Advertising' and founder of Ogilvy & Mathers. His legendary talent has made an impact on the world of marketing and the following are his 13 Writing Tips.